On-Page SEO
Last updated: March 2025
Definition
Everything you control on the page itself to help it rank. Title tags, headings, content quality, internal links, image alt text, URL structure, page speed. It's the foundation. No amount of link building fixes a page with bad on-page SEO. Run an SEO content check before publishing anything.
Why It Matters
On-page SEO is the one ranking factor entirely within your control. You don't need partnerships, PR, or ad spend. A well-optimized page can outrank bigger domains on specific queries because Google gives weight to relevance signals you build directly into the content.
How to Improve
- Put your primary keyword in the title tag, H1, first paragraph, and URL. Natural placement, not stuffing.
- Write unique meta descriptions for every page. Generic or missing descriptions waste click-through potential.
- Use descriptive headings (H2, H3) that include related keywords. They help Google understand content structure.
- Optimize images: compress file sizes, add descriptive alt text, use modern formats like WebP.