Best Free Homepage Audit Tools

Before redesigning or launching, audit messaging, technical fundamentals, and speed. These tools catch different issues—use a few in combination.

Quick Comparison

ToolPricingBest For
CopyCrest Homepage Conversion AuditorCopyCrest PickFreeQuick messaging audit before you have traffic or analytics running
Google LighthouseFreePerformance score shows load time vs. competitors—useful goal to improve
HubSpot Website GraderFreeSingle number (0–100) makes it easy to track progress month-to-month
SEOptimerFree version + paid plansCrawls multiple pages (not just homepage) for site-wide issues
GTmetrixFree tier + paid plansWaterfall chart shows which assets are bottlenecks (e.g., oversized images, third-party scripts)

CopyCrest Homepage Conversion Auditor

Free

Scores your homepage's value prop clarity, CTA strength, and trust signal presence. Focuses on conversion copy, not design or technical metrics.

  • Quick messaging audit before you have traffic or analytics running
  • Catches weak headlines and unclear benefits without needing A/B test data
  • Identifies which trust signals are missing (customer logos, testimonials, security badges)
  • Works on draft sites with no JavaScript or tracking pixel installed
Open Tool

Google Lighthouse

Free

Built into Chrome. Scores performance, accessibility, SEO, and best practices. One 30-second run gives you technical baselines.

  • Performance score shows load time vs. competitors—useful goal to improve
  • Accessibility audit catches color contrast and focus issues
  • SEO checks basics like mobile-friendliness and meta tags
  • Actionable—each issue links to a solution
Open Tool

HubSpot Website Grader

Free

One-page summary scoring across performance, mobile, SEO, and security. Not deep, but good for a quick overview and comparison over time.

  • Single number (0–100) makes it easy to track progress month-to-month
  • Scores performance, SEO, and mobile experience in one place
  • Reports are sharable with non-technical stakeholders
  • Benchmarking shows how you compare to industry average
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SEOptimer

Free version + paid plans

Crawls your site and reports on on-page SEO, technical issues, backlinks, and performance. More detailed than HubSpot, still free.

  • Crawls multiple pages (not just homepage) for site-wide issues
  • Technical audit catches canonical tags, broken links, and robots.txt problems
  • On-page SEO feedback covers keyword usage and heading structure
  • Reports are cleanly formatted for client delivery
Open Tool

GTmetrix

Free tier + paid plans

Waterfall analysis for page load. Shows which resources (images, scripts, fonts) are slow and in what order they load. Built for performance debugging.

  • Waterfall chart shows which assets are bottlenecks (e.g., oversized images, third-party scripts)
  • Tracks improvements over time if you re-run the audit
  • Test from different geographic regions to catch global CDN issues
  • Useful for handoff to engineering—they'll understand the data
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