Meta Description

Definition

The 155-character preview text shown below your title in Google. It doesn't help your rank, but it directly impacts whether people click your result. A good one says what they'll find and why it answers their question.

Why It Matters

Your snippet is your sales pitch for the click. Better descriptions pull people from existing rankings, making you more efficient with the traffic you already have. They also reduce bad matches—when someone clicks expecting something different and leaves.

How to Improve

• Write one unique description per page. No duplicates. Each page needs to answer a different search.
• Lead with what the reader gets, not what the page is. 'Reduce copy editing time by 60%' beats 'Our Editing Tool Page.'
• Include your target keyword if it fits naturally. Searchers see it bolded, which builds relevance.
• Keep it under 155 characters so the core message doesn't cut off on mobile.