AI is becoming a search channel. These tools help you track whether your brand shows up in ChatGPT, Perplexity, and Google Overviews—and improve if you're missing.
| Tool | Pricing | Best For |
|---|---|---|
| CopyCrest LLM Visibility CheckerCopyCrest Pick | Free | Baseline check takes 2 minutes instead of 30 minutes of manual testing |
| ChatGPT Free Plan (Manual Prompt Tracking) | Free plan + paid plans | Test niche use cases and customer-specific prompts |
| Perplexity | Free plan + paid plans | Cites sources visibly, so you can see if your content was included |
| Microsoft Copilot | Free | Tests a different model (Bing/Copilot vs. ChatGPT) for comparison |
| Google AI Overviews Spot Checks | Free | Directly reflects what your customers see when they search Google |
Runs 15–20 industry-relevant prompts across ChatGPT and Claude, scoring whether your brand appears and in what context (cited, mentioned, competitive set).
Write custom prompts and test them manually. See full response, exact mentions, and competing brands. The qualitative version of Visibility Checker.
Answer engine that shows cited sources. Run prompts and see where Perplexity pulls information from and whether your brand is sourced.
Free AI assistant powered by different model than ChatGPT. Useful for testing brand visibility across model ecosystem.
Search for your target keywords and check if your brand appears in the AI Overview (Google's AI-generated answer box). Manual but tied to real search behavior.