Keyword Density

Definition

How often your main keyword shows up compared to total page words. It matters less than it used to, but ignoring it signals weak topical focus. Aim for natural mention, not forced repetition.

Why It Matters

Too little keyword mention and Google questions if the page is actually about that topic. Too much and readers think you're spamming. It's a diagnostic—if your keyword appears zero times, something's off.

How to Improve

• Put your main keyword in the title, an H2 heading, and the first paragraph naturally.
• Use variations and related terms to signal topical depth, not exact repetition.
• Read your content aloud. If you hear yourself repeating a phrase, that's over-optimization.
• Focus on answering the question completely instead of hitting a specific keyword ratio.