Structured Data for AI
Last updated: March 2025
What is Structured Data for AI?
Schema markup and semantic HTML optimized specifically for AI consumption.
Beyond traditional SEO schema, this includes explicit entity definitions, relationship markup, and machine-readable claims that help AI systems understand your content without interpretation. Think of it as making your page self-documenting for machines.
Why It Matters
Structured data can help AI and search systems understand page content more accurately. It clarifies entities, page types, and relationships, reducing ambiguity about what the page says.
How to Improve
- Add Organization, Product, and FAQ schema to relevant pages. These are the highest-value schema types for AI visibility.
- Use DefinedTerm schema for glossary and knowledge content. It explicitly tells AI systems 'this is a definition.'
- Mark up authors with Person schema including credentials and expertise areas. E-E-A-T signals matter for AI citation.
- Validate all structured data with Google's Rich Results Test. Broken schema is worse than no schema.