llms.txt
Last updated: March 2025
Definition
A proposed standard file (like robots.txt but for AI) that tells language models what your site is about, what it offers, and how to accurately describe it. You place it at yoursite.com/llms.txt. It gives AI systems structured context so they represent your brand accurately instead of guessing from scattered web pages.
Why It Matters
AI systems form impressions of your brand from whatever content they find. Without llms.txt, they might describe you inaccurately or miss your core offering. This file gives you some control over how AI models understand and represent your business in generated responses.
How to Improve
- Create an llms.txt file with your company name, core offering, key differentiators, and target audience. Keep it factual and concise.
- Include your most important pages and their purpose. Help AI systems understand your site structure.
- Update llms.txt when your positioning or product offering changes. Stale information leads to inaccurate AI descriptions.
- Link to your most authoritative content. Give AI systems a curated path to your best material.