LLM SEO
Last updated: March 2025
Definition
Optimizing your online presence so large language models recommend and cite your brand. Different from traditional SEO because LLMs don't rank pages. They form impressions from training data, web citations, and real-time retrieval, then decide which brands to mention in responses. Your goal is being the brand the model thinks of first.
Why It Matters
More buyers ask AI for recommendations before searching Google. If an LLM doesn't know your brand or associates you with the wrong category, you've lost the prospect before they even started researching. LLM SEO is about shaping how AI models perceive and recommend your business.
How to Improve
- Get mentioned on authoritative sites in your niche. LLMs weight brand mentions across trusted sources heavily.
- Publish content with clear, specific claims about what you do and who you serve. Vague positioning gets vague AI recommendations.
- Create comparison content that positions you against known competitors. LLMs use comparison pages to understand market positioning.
- Monitor your brand presence in ChatGPT, Claude, and Perplexity for your key commercial queries. Track changes monthly.