Internal Linking

Definition

Linking from one page on your site to another. You guide visitors to next pages and tell Google which pages matter most by where you link from. Strategic internal links distribute authority and keep people engaged longer.

Why It Matters

Without internal links, pages stay buried. Smart linking gets your conversion pages seen, improves time on site, and increases purchase likelihood. It also helps Google understand topic relationships and page importance.

How to Improve

• Link from high-traffic pages (like your homepage or top blog) to conversion pages you want to rank. This routes authority.
• Use descriptive anchor text like 'Try our positioning grader' not 'click here.'
• Add 'related posts' or 'related tools' blocks at the bottom of blog and guide pages. Keep people moving.
• Find pages that nobody links to. Connect them to the site's topic structure. Orphan pages don't rank.