LLM Visibility

Definition

How often your brand gets mentioned or recommended when people ask ChatGPT, Claude, or other AI tools questions in your space. It's a new discovery channel—one where your website never gets visited if you're not cited.

Why It Matters

More prospects ask AI for recommendations than Google now. If you're not cited, you're out of the conversation before it starts. This is the emerging visibility metric that will separate winners from invisible players in the next 24 months.

How to Improve

• Search your most important commercial queries in Claude and ChatGPT. See if you're mentioned. If not, investigate why competitors are.
• Publish original research, frameworks, or data that competitors can't cite. AI recommends based on what's quotable and unique.
• Get mentioned in respected blogs, newsletters, and publications. Off-site credibility signals help models choose you.
• Make sure your company description is clear and consistent on your site, LinkedIn, and Google Business Profile.